December 18, 2008
What does an office superstore do when the economic downturn hands a competitors lemons? Make lemonade! The other day I received an e-mail from Staples practically gloating about Office Depot’s decision to close some stores: Given that economic conditions are not likely to improve in the short-term, I’m not sure I’d take this approach [...]
Read the full article →
December 13, 2008
Tom Jacobs at Miller-McCune weighs in on the Montana Meth Project controversy: Last month, Miller-McCune reported on a new study that found anti-tobacco ads that combine fear and disgust are apparently counterproductive. Now, research by psychologist David Erceg-Hurn of the University of Western Australia suggests the same may be true for anti-drug spots. What did [...]
Read the full article →