There are at least two things I love about this story from KXLH about the gathering of young Republicans in Helena. The first, and simplest, is this accompanying image.
While it’s great to include people of all ages in politics, clearly Montana Republicans have a different definition of young than I do.
More significantly, this quote illustrated the problems Republicans will face in the future:
Jessica Sena, chair of the MT Young Republicans, noted, “We need a new skin for an old message…and that’s social media. I mean, really maximizing every single one of the various media sources that are out there.”
That’s precisely what Republicans need to do if they want to become a permanent minority party in the United States and eventually Montana. I would argue the problems Republicans face in districts they haven’t gerrymandered to the point of absurdity has little to do with engaging voters on Twitter or Facebook.
The problem isn’t the media; it’s the message. Opposing health care, immigration reform, marriage equality, livable wages, and a clean environment certainly fires up the base that determines the outcomes of Republican primaries ( a base that is decidedly not young), but it’s hardly a message that resonates with young voters.
I applaud the Republican plan to get this message online. The more people who read it and understand their agenda, the better.
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